... it should complete it.
A CRM application can do many things for your business, but if it tethers the users to their desktops, it will never realize its full potential. This is why all CRMs must have a mobile application to enable the users in and out of the office, and for Act!, that application is Handheld Contact.
For those that think this is a predictable declaration from the company that makes Handheld Contact, you might be right, but consider this statistic. Not only has Handheld Contact been around 15 years, but it also has a churn rate that is less than half that of the Act! CRM program itself, meaning user loyalty to the mobile application actually exceeds the data source it relies upon. By any standard, this is a remarkable statistic and one that certainly underscores the importance of the mobile side of the CRM industry, but it does not tell the whole story.
If it were simply about mobile access, the history of Act! would not be littered with so many failed mobile apps. No, for a mobile app to be useful, it must do more than simply extend access to the data, it must extend the functionality, as well, and Handheld Contact does precisely that. We describe this principle as “function-follows-find”, and we believe it’s at the core of our longevity, and why Handheld Contact is the exclusive mobile Act! product sold on www.act.com.